One of the most common questions I get asked is “what makes Staging Diva different than other home staging courses 
out there?” With so many options to choose from, it’s important to know whether you’re comparing apples to oranges.
One of the key differences is my focus on how to take your talent and turn it into a money making staging business. Based on what people who have taken other programs tell me, it seems that many of these other home staging courses spend a lot of time on decorating and understanding color wheels. My feeling is that if you don’t have any decorating talent, you should not be a home stager. You either have an eye for it or you don’t!
Staging Diva courses were developed for creative people who know they have decorating talent, and who are ready make money from it.
You learn everything from how to set up your company and what forms you are going to need, to how you will actually conduct operations and deal with clients.
You will not learn where to put the furniture in a sample room during the 10 hours of course time, but you will learn how to handle yourself when you are at a home staging consultation, what changes you should usually recommend, and how to properly price your services.
With the Staging Diva home staging courses, you skip the expense and inconvenience of travel. You avoid putting the rest of your life on hold while you sit in a classroom for two, three, or five days.
Instead, you save time and money by learning from the comfort of your own home. When you are ready to start my home staging courses, you just turn on an audio recording, open your study notes and get busy.
It may be convenient for you to study at night, or spend a weekend, or you may want to spread the material out over several weeks, it is entirely up to you. You can even listen to the home staging courses at your summer cottage or after your day job.
During the course recordings, you’ll hear real world examples of what you will face as a home stager, what to say to a real estate agent or a nervous client, and how to make sure you get paid for your services.
The Staging Diva Program teaches you how to market your home staging business.
I do not list random information you could find in a marketing textbook, which is all you will get in home staging courses taught by people who have never actually been home stagers or who lack real marketing expertise.
Unfortunately, some people have decided they can make money teaching home staging even though they have never actually been stagers themselves.
>For more on this, read 15 questions to ask before paying for staging courses.
When you sign up for Staging Diva Training, you learn about marketing from somebody who has been marketing since the 1980s and is a published marketing author.
I have a Master’s degree in Marketing, I have been supporting my family from a home office since 1989, and I am also a stager who has grown a successful staging business.
You will learn the marketing information you need to know as a self-employed person:
- what is going to work
- what is not going to work
- and why!
I steer you away from expensive advertising and other techniques that less experienced marketers would recommend because they just don’t know any better.
Once you complete the 5 home staging courses that make up the Staging Diva Program, you are a Graduate and you will receive a certificate in the mail, plus artwork for a Graduate Badge that you can use in your marketing materials or website to back that up.
You will not have to pay an ongoing fee to say you are a Staging Diva Graduate. Annual fees are a common practice with other schools, but not here.
Ultimately, the Staging Diva Difference is that this program is based on the real-world experiences of a successful home stager. Instead of teaching decorating tips, this program is about how to turn a talent you love into a money-making business.
If you want a decorating hobby on the side and you have no real intention of making money at it, don’t waste your time taking my courses. Go ahead and dabble and decorate!
But if you are serious about growing a profitable home staging business and you would rather not waste 5 years figuring out what mistakes to avoid and how to actually make money, then this program is for you.
How well you succeed is dependent on whether you take action on what you learn. That will be your “test” rather than any hoops I might make you jump through. That is why there is no homework to send in for marking or test to complete before getting your certificate.
There is homework to do, but it is all based on steps you should take to get your business started. I’ve made it “homework” to encourage you to do it rather than procrastinate.
Two of the greatest challenges of being an entrepreneur are to have the right mind-set and to find your momentum. You’ll find the course materials are designed to conquer both these challenges head on.
> Learn more about the Staging Diva Home Staging Business Training Program.
July/August 2010 issue of Realtor Magazine.
Virginia and Maryland.
inspiring. I listen to you every time I begin to question my career change and I am inspired all over again.
“I am in a corporate management job that is sucking the soul out of me. When I asked myself for the millionth time how I could stop being miserable and start living, someone said how good I was at arranging and decorating.
their adrenalin rush to their advantage. I like to think of the moment that a 
